National Multiethnic Donor Awareness Month

National Multiethnic Donor Awareness Month takes place each August and is a time dedicated to saving and improving lives in diverse communities by advocating for those awaiting a lifesaving transplant and by creating a positive culture for organ, eye and tissue donation. 75% of people waiting in for a lifesaving transplant in the greater New York City area are people of color. Because of this, the initiative focuses on healthy living habits that may prevent the need for an organ transplant while also raising awareness about the power of donation to save and heal lives in multiethnic communities.

Throughout the month, LiveOnNY is asking partners to share diverse stories of transplant recipients and heroic donors to show the transformative impact donation has on people and their families. We encourage all to learn more about organ, eye and tissue donation and to have conversations with their loved ones about their wishes. Together we can use our kindness and generosity to improve health outcomes in our communities.

Email Message

August marks National Multiethnic Donor Awareness Month, an initiative dedicated to saving and improving lives in diverse communities by creating a positive culture for organ, eye and tissue donation. 75% of those waiting in the greater New York City area for a lifesaving organ transplant are people of color. Because of this, the initiative focuses on healthy living habits that may prevent the need for an organ transplant while also raising awareness about the power of donation in multiethnic communities.

Below are some important facts about donation that impact communities of color:

  • In the greater New York City area, 75% of the transplant waiting list is comprised of people of color, 88% of whom are awaiting a kidney transplant.
  • Diabetes and high blood pressure are the leading causes of kidney failure in people of African descent.
  • In 2020, 68% of those who received a lifesaving organ transplant in the greater New York City area were people of color.
  • While people of color are more likely to need a lifesaving transplant, we are less likely to choose organ donation as part of our final wishes.

    This month, take time to have a conversation about your wishes with your family. Together we can improve health outcomes in our communities. For more information about organ, eye and tissue donation, visit LiveOnNY.org.

Email messaging in Spanish and Chinese are also available.

Social Media Graphics and Content

Social Graphics: Download Social Graphics in English, Chinese and Spanish.


Suggested
Social Media Copy:


National Multiethnic Donor Awareness Week began in 1996 to bring heightened awareness to donation and transplantation in communities of color. #NMDAM #LiveOnNY


The majority of individuals waiting for kidneys are people of color. Americans who are African American/Black or Hispanic/Latinx are more likely to have kidney failure compared to White Americans. #NMDAM #LiveOnNY


75% of the transplant waiting list in the greater New York City area is comprised of people of color. Organ donation can improve health outcomes for our communities. #NMDAM #LiveOnNY


This #NMDAM it's important to start a conversation with your loved ones about your decision to become an #organdonor. This will ensure they know your commitment and will feel comforted by honoring it. #LiveOnNY

Story Telling Blog Posts

Blogs will post weekly during the month of August to LiveOnNY-pr.medium.com. Feel free to post on your communication channels or share from our @LiveOnNewYork Facebook page on the noted dates.

Blog 1: English (scheduled to post on 8/2/21) https://bit.ly/3hdjVKJ

Subject: Kelvin, heart recipient

Overview: A lifelong athlete and father of five shares the moment he realized that a heart transplant was his only option to see his children grow up.

Download Kelvin's story here.

Blog 2: English (scheduled to post on 8/9/21) https://bit.ly/36cGqJv

Subject: Rahki, donor daughter

Overview: A physician spent her entire life saving lives and even in her passing, she continued to save lives through organ donation.

Download Rahki's story here.


Blog 3:
English, Spanish (scheduled to post on 8/16/21) https://bit.ly/369FRAg

Subject: Eddie, donor dad

Overview: Organ donation brings a Brooklyn family some peace and healing after the tragic loss of their young son.

Download Eddie's story here.


Blog 4:
English, Chinese (scheduled to post on 8/23/21) https://bit.ly/2TlDveN

Subject: Andrew, heart recipient

Overview: A young medical resident shares his journey of transplantation and how it inspired him to go to medical school as well as educate the Chinese community about the importance of organ donation.

Download Andrew's story here.

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