While LiveOnNY (formerly the New York Organ Donor Network) has helped save over 20,000 lives through the gift of organ donation over the past 37 years, there is still an urgent need for New Yorkers to join the organ donor registry list. The organization launched plans for a robust Donate Life Month, which has been implemented as an ongoing effort to inspire the New York community to act on their positive feelings towards organ donation.
New York recently moved from 49th to 50th in the United States with regard to the percentage of eligible residents registered as organ donors. Every 18 hours a New Yorker dies waiting for an organ transplant. This has created a statewide health crisis.
Throughout Donate Life Month, LiveOnNY will join forces with transplant centers, hospitals, local businesses, politicians, Zaro’s bakery, New York City and Long Island library systems, the Department of Motor Vehicles (DMV), and the Greater New York Hospital Associations to raise awareness of the importance of organ donation and the need for New Yorkers to enroll as registered donors. LiveOnNY will connect with New Yorkers on a deeper level using the “Long Live NY” campaign, which is centered around the pride that New Yorkers have for their state, each other and their ability to rally around each other in a time of need.
April’s Donate life activities include:
Reaching New Yorkers “On-the-Go” at Zaro’s Bakery
From the month of April, Zaro’s, for the third consecutive year, will provide support for the cause through in-store signage, staff t-shirts, messaging on coffee cup sleeves, personalized donation story card distribution and activity on social media. The bakery’s support is driven by owner Stuary Zaro, who has a personal connection to the cause as he witnessed the miracle of organ donation through a close friend who received a double lung transplant.
Reaching New Yorkers when they “hit the books”
A partnership with New York area library systems aims to provide information, posters, bookmarks, and enrollment forms to patrons.
Reaching New Yorkers when they “hit the road”
The organization joined forces with all 24 New York State administered DMV field offices in the designated service area, with in-person intercepts by LiveOnNY volunteers and recipients sharing their personal stories and stories of those touched by donation.
Elevating community engagement
LiveOnNY staff and volunteers will be onsite at naturalization ceremonies, blood drives, festivals, sporting events and other enrollment opportunity events throughout the New York area. Additionally, numerous hospitals and county executives throughout the city and surrounding counties will host press conferences, flag raisings and community events to promote enrollment as well.